Services
Five disciplines. One team that has to live with the result.
Most of these projects start as one of the five and quietly become three of them. Because it’s all one team, that’s a conversation rather than a change order.
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› why is my website so slow on mobile
Website Engineering
We build marketing sites, storefronts and product surfaces as real engineering projects — server-rendered, accessible, and measured against Core Web Vitals rather than mood boards. Every page ships crawlable HTML first and progressive enhancement second.
- Landing Pages
- E-commerce
- SaaS Platforms
- Target LCP, 4G
- <1.2s
- JS needed to read the page
- 0 KB
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› should we build native or cross-platform
Application Engineering
Cross-platform apps that respect each platform’s idioms instead of flattening them. Built for the App Store, Play Store and the browser from a shared core, with gesture, haptics and offline behaviour handled properly. This is a new practice for us — see the note below.
- Cross-platform
- Native
- PWAs
- Interaction budget
- 60fps
- Minimum touch target
- 44pt
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› how do we replace our spreadsheet workflow
Systems & Internal Tools
Custom CRMs, admin consoles, integration layers and the automation that removes an entire recurring meeting from your week. We design the data model first, because everything downstream inherits its mistakes.
- Custom CRMs
- APIs & Integrations
- Workflow Automation
- Every mutation path
- Audited
- Unlogged mutations
- 0
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› can a chatbot answer from our own documents
AI & LLM Integration
Retrieval-augmented assistants, custom conversational models and evaluation harnesses that tell you when quality drops. Including Nova — the assistant in the corner of this page, which answers from this site’s own text and says so when it can’t.
- Custom Chatbots
- RAG Systems
- Guardrails & Failover
- Grounded answers cited
- 100%
- Answer lanes, kept apart
- 2
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› how do i get cited in ai overviews
SEO & Performance
Technical audits, Core Web Vitals work and on-page architecture — plus the newer discipline of being quotable by AI answer engines. Everything measured before and after, with the raw numbers handed over.
- Technical Audits
- Speed Optimization
- On-Page & Answer Engines
- CLS target
- <0.1
- INP target
- <200ms